1 million and 100 thousand tons of leguminosae are consumed in Turkey annually. Rice constitutes 55-60% of the Turkish leguminous market. The quantity of rice consumed per year is roughly 600-650 thousand tons. 350-400 thousand tons of this quantity is procured via domestic production and the remaining portion is imported from the Far East, the USA and Egypt.

Mehmetoglu Group of Companies has provided its consumers with 214,000 tons of rice in the last three years and become a leader in Turkey with a share of 40% in the imported rice industry in 2005.

It has an approximate share of 40% in Turkey's rice import volume. As it has control over every stage of rice from collection of it to import and packaging, it has enough power to be able to steer the market and the stock exchange with respect to Egyptian rice.

Mehmetoglu does the packaging of two kinds of rice, Baldo and Camolino (suitable for cooking rice -pilaf-) under the "HELIN" brand. 340 tons of rice can be picked according to the desired criteria and packaged daily under hygienic conditions thanks to the machines (Sortex Z machine) and means of the state of the art technology which are not possessed by most of the companies.

Helin Rice, which is among the major brands of the rice industry, offers its rice suitable for cooking rice (pilaf) for the appreciation of consumers in high quality 1.00 kg, 2,50 kg, 5,00 kg packages and at affordable prices that are convenient with the economic conditions in Turkey.

5 quality certificates granted to HELIN rice is the strongest indication of the presentation of its products to consumers in the best way. HELIN rice is the only rice brand that bears all of the TSE, ISO 9001, ISO 14001, HACCP and OHSAS certificates at once in Turkey.

HELIN brand has further proven the presentation of high quality and tasteful products by it with the "CONSUMER GOLDEN BRAND" award granted to it in March 2006.